How to setup a YouTube Channel For Creators 2023

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Creators should launch and grow their own YouTube channels.

In 2022, How to Start a Successful YouTube Channel

With this YouTube Guide, you may study while also creating your own channel and growing your following. Furthermore, YouTube is an excellent venue for video artists.

OBC YouTube Guide

A creator's job is one of the best in the world.

You have the potential to impact the lives of thousands of others while doing what you enjoy. But, let’s face it: being creative has its own set of challenges. In order to engage with your audience, you must develop ways to stand out in the noisy digital world.

The best way to engage with your audience is to create content where they hang out (apart from your email list). Given that YouTube is the world’s second-largest website, there is a good chance that individuals in your target demographic are exploring the site and looking for videos relating to your profession.

IN THIS ARTICLE

Starting a YouTube channel allows you to reach a larger audience, establish your brand, and, most importantly, have a greater impact.

Is it too late to start a YouTube channel? This YouTube Guide will help you.

YouTube co-founder Jawed Karim uploaded the first YouTube video over two decades ago. Unlike side parts and skinny jeans, YouTube is not going out of vogue anytime soon. YouTube’s user base will grow from 2.24 billion in 2021 to 2.85 billion by 2025, according to Statista. As YouTube continues to develop, creators will have no trouble reaching their target audience.

Brittany Darrington, a business and marketing strategist and ConvertKit developer, established her YouTube channel in 2021. She has just over 450 followers and is already reaping the benefits of her YouTube channel:

“YouTube quickly provided leads for our email list, resulting in a revenue of over $6,500 in less than four months.

It also offered my audience a taste of what they’d get through my courses, memberships, and coaching packages.” – Brittany Darrington

Thrivoo’s founder, Deborrah Ashley, launched her channel in September 2021. She observes that, while creating her channel required her to step outside of her comfort zone, she had already enjoyed the benefits:

“Starting my YouTube channel was awkward, challenging, and intimidating five months ago, but it has already paid dividends.

As seen by the rise in views on my channel and LinkedIn connections, it has enhanced brand recognition.” – Debbie Ashley

Is it too late for you to join in? Certainly not!

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On the Homepage, you’ll find a green button that reads “Get Started For Free.” You can now answer the questions and create your login information without sharing details about your payment card!

What are the benefits of uploading videos to YouTube?

Although there are no signs of YouTube slowing down, there are countless more reasons why starting a YouTube channel is an excellent idea.

1. You have the option of improving your interaction with your target audience.

Each individual in your audience like to consume information in their way. Some individuals like to watch lengthy, in-depth YouTube videos. Others prefer short, snappy films like Instagram Reels or TikToks. Some people enjoy reading blog posts.

By making your movies available in various formats, you may enhance your relationships with everyone, regardless of their preferences.

However, remember that your ultimate goal is to send traffic from each content channel (e.g., TikTok, Instagram, YouTube, Facebook, your blog, etc.) to a platform you control, such as your email list, landing page, or website.

Brittany Darrington grows her email list by promoting her lead magnets in her videos to YouTube subscribers:

“YouTube is an excellent lead generator.” My company will grow its email list by providing content and encouraging users to look at my lead magnet.” – Brittany Darrington

Make contact with your target audience.

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With a free ConvertKit account, you can engage with your followers and develop your enterprise by sharing what you love.

2. Small niches can thrive.

The most popular themes on YouTube in 2021 were gaming, pranks, comedy, and family vlogging, but that doesn’t mean your content needs to fit into one of these categories to be successful.

With over 2.24 billion people using YouTube, you have a huge potential to reach your audience, regardless of how unique your specialty is.

Take, for example, The Typewriter Collector.

OBCG - The Typewriter Collector
Image via Typerwriter Collector.

The Typewriter Collector restores and sells antique typewriters, which most people probably don’t think about on a daily (or even yearly!) basis. His recordings, on the other hand, attract thousands of views, indicating that no niche is too small for YouTube.

3. You can increase your revenue.

While it can help you reach your intended audience, YouTube can also help producers make money by:

  • Ads
  • Brand deals
  • Product sales
  • Affiliate marketing

Ads

You can generate money from YouTube videos just as you do from your blog. YouTube offers a range of ad options for producers to select from, including:

An overlay ad can be seen in action on the YouTube video How to Write a Book: 13 Steps From a Bestselling Author

OBCG - How to Write a Book
Image via How to Write a Book
OBCG - How to Write a Book- description

Ad profits vary greatly, and YouTube does not disclose how much each author earns. However, YouTuber educator Greg Preece conducted some research and concluded that in 2020, the average payout per mille (CPM) for YouTubers playing advertising was $7.56, suggesting that the average YouTuber could earn $7.56 for every 1,000 video views. Remember that this is a rough estimate, and your CPM may differ.

With the info above, Jerry Jenkins’ profits on YouTube might total 2.8 million x $7.56 = $21,701.

Deals on Brands

Working with businesses may be a lucrative side hustle for artists, especially those who don’t have products to sell (yet). Consider cooperating with businesses to make unpacking, product testing, product placement, or product tutorial videos. When YouTubers work with a brand, their videos will contain a disclaimer, like YouTuber Jimmy Tries World does in his video.

OBCG The-BEST-MacBooks-to-Buy-in-2022
Image via Jimmy Tries World

Use this YouTube brand deal calculator to see a (rough) ballpark for how much you can earn. When choosing brands to work with, be sure it’s one your audience will be excited to learn more about so your videos generate views and interaction.

OBCG Daily Video Views
YouTube Calculator
YouTube Channel Analytics OBCG

Product Sales

Make films about your products to persuade people to buy them. Jane Bishop, a photographer, sells Lightroom Presets and creates videos to show how to use her presets. Viewers get to see her product in action, which makes them more comfortable pulling out their credit cards.

OBCG Lightroom Pre-sets Products
Image via Jane Bishop

Affiliate Advertising

If you don’t have your products, another enticing option to make money is to advertise the ones you use and love and earn a commission through Affiliate Marketing.

Katie Stickly discusses her three favorite podcasting microphones in her YouTube video about podcasting microphones, and she provides affiliate links for four of the microphones and products in the video description.

OBCG - Katie Steckly Product Sell
Image via Katie Sticky

In your affiliate reviews, discuss what you like and dislike about certain things and why you feel your target audience might find the product intriguing.

There are 5 steps to starting a lucrative YouTube channel.

Step 1: Determine whether you are prepared.

Consider if you’re prepared before diving deeply into a new creative endeavor. Consider whether adding another dish to the mix might result in exhaustion or perhaps burnout as a creator who already has several plates spinning.

If you have the time and energy to work on another project, however, please answer the following three questions:

  • Am I passionate about creating videos for my target audience?
  • Do I have something I’d want to share with others?
  • Am I willing to learn along the way?

You’re ready to start a YouTube channel if you reply “yes!” to these questions.

It’s crucial to realize that just because you’re ready to start a YouTube channel doesn’t mean you’ll feel confident and at ease right away, and that’s just OK! As you create more videos, your confidence will grow. Nerves are normal; don’t let them stymie your YouTube channel.

Step 2: Create a YouTube channel for your firm.

Sign in to your Google account and click the link to establish a new YouTube Channel. If you don’t have an email or wish to use a different one, create one before beginning the YouTube Channel creation process.

OBCG YouTube Channel signup
Image via Google

After logging in, click your photo in the top right corner to open the flyout menu, then choose to Create a channel.

OBCG Create a Channel
Image via YouTube

First, enter a channel name and an image. Use the same name for your channel and your brand on a consistent basis. Your audience will find you far more easily if they type your brand’s name into YouTube’s search bar.

You can upload an image of yourself or your company’s logo. Then, click Create Channel.

Your channel is now active. There are, however, a few additional measures to take. Select the blue Customize Channel button.

OBCG Customise Channel
Image via YouTube

By going here, you will have access to YouTube’s studio and all of its branding options.

OBCG YouTybe Studio Setting
Image via YouTube

While on the Layout tab, you can create a Trailer to give potential subscribers a sample of your channel, a featured video for returning subscribers, and organize the Sections on your channel’s homepage.

As an example:

For those who haven’t subscribed to Lauren Toyota’s vegan YouTube channel, Hot for Food, there’s a teaser before each video category. The trailer presents her channel and encourages people to subscribe. And, owing to YouTube’s functionality, we substitute the teaser with a featured video, such as one showcasing your premium items, for people who have already subscribed.

The video beneath Lauren’s header is her trailer or featured video. Lauren adds sections to popular categories down to guarantee that viewers see her best articles.

OBCG Hot for food youtube Popular Recepies
Image via Hot for Food YouTube

Branding

Using the branding area, you may change your profile photo, add a banner image, and add watermarks to your videos.

OBCG YouTybe Studio Branding
Image via Hot for Food YouTube

OBCG Canva logo

Canva’s YouTube banner creator can help you create a beautiful banner for free (no design skills required).

Fundamental Data

Submit your channel’s description and connections to your website in the third tab, and suggest that we PWD construct a landing page for you or use ConvertKit landing pages to harvest leads and your email address.

However, at this time, you will be unable to update your YouTube URL. According to Google, URL personalization requires creators to meet certain criteria, which include:

  1. Have 100 or more subscribers.
  2. An account that is at least 30 days old.
  3. Have an uploaded profile picture
  4. Have an uploaded banner image.

Come back after you’ve satisfied the conditions for altering your URL.

Step 3: Verify your YouTube channel.

Consider if you’re prepared before diving deeply into a new creative endeavor. Consider whether adding another dish to the mix might result in exhaustion or perhaps burnout as a creator who already has several plates spinning.

If you have the time and energy to work on another project, however, please answer the following three questions:

  • Am I passionate about creating videos for my target audience?
  • Do I have something I’d want to share with others?
  • Am I willing to learn along the way?

You’re ready to start a YouTube channel if you reply “yes!” to these questions.

It’s crucial to realize that just because you’re ready to start a YouTube channel doesn’t mean you’ll feel confident and at ease right away, and that’s just OK! As you create more videos, your confidence will grow. Nerves are normal; don’t let them stymie your YouTube channel.

YouTube Verification

You may verify your account with as many followers as you like. Uploading custom thumbnails, live streaming, disputing content ID allegations, and publishing films longer than 15 minutes are all possible with verification. All you need to do for verification is add a phone number to your account. Click here to begin the fast verification process.

YouTube Verification Badge

Note: The YouTube verification badge is different and gives your account the utmost legitimacy by demonstrating to the world that YouTube has validated you are who you claim to be. Not everyone can get it. However, it is a significant YouTube milestone for those who are qualified. Here’s all you need to know about being verified.

  • Requires 100,000 followers.
  • Be who you say you are.
  • Have an active, public, and complete channel.

See the details here.

Step 4: Obtain all of the necessary equipment.

Now comes the exciting part: filming your videos. Let’s go through some essential video equipment for making professional-looking videos.

A Camera of High Quality

If you don’t want to buy a new camera, use your smartphone’s built-in camera. Purchase a Mobile Phone Station:

A technique for establishing a Mobile Phone Station.

 

However, if you’re looking for a new camera, here are a few great picks:

Microphone

The sort of video you want to film influences the microphone you choose. If you plan on doing a lot of voiceovers, invest in a USB microphone that attaches directly to your computer, such as the one seen below:

Tripod

A tripod will free your hands and stabilize your camera unless you wish to shoot daily vlogs (in which case you will hold the camera). Here are several examples:

Lighting & Backgrounds

Don’t forget to budget for enough lighting for your presentations. Good lighting converts drab videos into bright and clear ones. Here are several examples:

Lighting & Backgrounds

Your computer most likely came with video editing software pre-installed, which allows you to make minor changes like adding text, chopping and cropping, and slowing or speeding up portions of your clip. If it isn’t enough for you to produce YouTube videos, try investing in professional video editing software. Adobe Premiere Elements is an entry-level video editor that provides capabilities like masking, multiple exposures, and automated editing.

OBS Studio is a free and open-source video recording and live streaming software.

Step 5: Prepare your topic and video it.

After you’ve gathered your equipment, you can start planning (and eventually recording) your videos. You’re more likely to upload regularly and establish a loyal audience if you have a great strategy.

Brittany Darrington feels that a lack of strategy and consistency was her worst error while launching a YouTube channel:

When I first started on YouTube, my biggest error was not having a strategy or being consistent.”

I began organizing my themes for the full month and filming my videos in batches; content production must be scheduled so that it is not random and constant so that your audience remains engaged.

Now I have a day set apart just for recording YouTube videos, planning, researching, and anything else YouTube-related.” – Brittany Darrington

Utilize YouTube’s scheduler to publish your videos after preparing and recording your video. You won’t have to worry about ever missing a beat this way.

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On the Homepage, you’ll find a green button that reads “Get Started For Free.” You can now answer the questions and create your login information without sharing details about your payment card!

There are 10 main kinds of YouTube videos.

To get your creative juices flowing, we’ve compiled a list of ten various types of YouTube videos you may make for your channel. Remember that your channel may be a mix of numerous sorts of videos or it can focus on just one. It’s completely up to you!

1: Tutorials on how-to's

Create tutorials and how-to videos for your audience to follow if you have in-demand abilities to teach them.

DIY Tyler’s video demonstrates how to design and build a Screen Porch on a Deck without Attaching to the House.

The key to crafting an effective lesson is to take viewers by the hand and lead them through a technique they would be unable to complete without your assistance.

Here are some other examples to get you started:

2: Tips and Tricks

By sharing your greatest tips and tricks, you may share rare information with your audience and help them accomplish a task better. Katie Jobling Art provides acrylic painting advice to assist visitors in learning the dos and don’ts of acrylic painting.

OBCG Katie Jobling Art
Image via Katie Jobling Art

Here are some other examples to get you started:

3: Vlogs (Video Blogs)

When you create a video blog (also known as a vlog), you share your daily life with your audience. People associate vlogs with influencers and celebrities, but it shouldn’t prevent you from creating a vlog that showcases your unique day-to-day experience. Shantanu Kumar’s vlog covers a typical day in the life of a graphic designer, from the minute he wakes up till he completes his daily duties.

OBCG Shantanu Kumar
Image via Shantanu Kumar

Here are some other examples to get you started:

4: Product Overview

Compile a list of your favorite things in each category and explain why you appreciate them. Jeff Fallout’s video covers a variety of items from The Art of Sport’s product line, expressing his honest opinion on each.

OBCG Jeff Fallout
Image via Jeff Fallout

When reviewing items, be objective and state what you like and dislike about each item you discuss. Being genuine will make you appear trustworthy to your viewers.

Here are some other examples to get you started:

5: Product Evaluations

Evaluations are one of the most reliable sorts of social evidence.

Create content that people are already seeking: 89% of customers read online reviews before purchasing, so publishing product reviews may help you generate views and traffic to your channel.

Brad Colbow’s evaluation of the reMarkable2 tablet, in which he outlines who this tablet is for and, more crucially, who should not buy one, has almost two million views.

OBCG reMarkable II Review
Image via Brad Colbow

Here are some other examples to get you started:

6: Unboxing

Unboxing videos, like product reviews, concentrate on the entire experience of using the product—from its packaging to how it works immediately out of the box. Unboxings provide viewers an uncut glimpse at the product.

Make an enticing unwrapping film that includes all aspects of your buyer’s journey, from pre- to post-purchase. As a gimmick, iJustine demonstrates how to open a 2000 Apple iBook G3.

OBCG iJustine iBook G3
Image via iJustine

Here are some other examples to get you started:

7: Behind-the-Scenes

Sharing behind-the-scenes film of your life and companies gives people a new perspective on something they may not be familiar with. Andrea Eppolito’s video illustrates the intricacies of becoming a wedding designer in Las Vegas for people who want to work in the business or are interested in lavish weddings.

OBCG Lush Pink Luxery Wedding at Waldorf
Image via Andrea Eppolito

Here are some other examples to get you started:

8: Visualisation, Music Videos, and Lyric Videos

Upload music, lyrics, and visualizer videos for bands and singers. Include links to buy your music in the video description so that visitors know how they can support you.

Amanda Brown has a YouTube channel where fans may see lyric videos and hear audio from her current tracks. As a sample see “Stand Up” from the film “Harriet”

OBCG Harriet - Stand up Lyric Video
Image via Focus Featurers

Here are some other examples to get you started:

9: Reactions

Record yourself reacting to a prominent topic in your field. As they watch your film, your viewers will feel as though they are sharing the experience with you. “Fuel Your Future”, a graphic designer, films himself reacting to logo concepts, spouting professional advice during each reaction.

OBCG Graphic Designer REACTS
Image via "Fuel Your Future"

Here are some other examples to get you started:

10: Series

Make long content into a series to keep your audience returning for more. Instead of sharing a single long video, break it up into smaller chunks. These videos are perfect for artists, major DIY projects that take weeks or months to complete, and courses. Tawnee Corning, an artist and painter, exploits her YouTube Channel to give quick examples of her work:

OBCG Tawnee Corning Painting Progress
Image via Tawnee Corning

“I publish process videos of my paintings, and people enjoy seeing the process, so they subscribe to my YouTube channel for updates so they can follow along and see the finished result.” Tawnee Corning’s

Here are some other examples to get you started:

There are 5 simple ways to maximize your YouTube channel.

Experimentation is crucial, as are other parts of being a creator. You’ll never know what truly works unless you try it. Even if you’re just getting started, these five tips will help you make the most of your channel.

1: Visitors must be converted into email subscribers.

Although YouTube is a great tool for expanding your audience and, consequently, your business, it is still leased space. In order to get your content in front of as many subscribers as possible each time you publish, you must also compete with YouTube’s algorithm.

What is the workaround? Invite YouTube users to sign up for your email list.

 

A YouTuber named Nick True creates lead magnets for particular YouTube videos. He directs viewers to his ConvertKit landing page in those videos so people can register for the freebie there. This enables him to interact with members personally and promote his items to them.

 

Therefore, even if they are currently only subscribers, they could eventually become paying customers.

2: Search engine optimisation for videos.

Use appropriate keywords to fill in the slots in your video’s title, tags, and description. Including keywords in your video’s description helps YouTube decide where to position it in search results so that users may find it (also known as YouTube SEO).

Including keywords in your videos can also help them show up in Google search results, increasing your likelihood of drawing in your target audience and obtaining more subscribers.

3: Include a call to action in each video.

When people see your video, what do you want them to do? Give viewers clear directions with a call-to-action.

Here are some other examples to get you started:

  • If you are a Partner Program member, you may add a card to your YouTube videos to emphasize a particular video, playlist, channel, or link. Encourage viewers to click the link.
  • To promote involvement, ask viewers to “like” your videos or leave a comment.
  • Invite individuals to join your channel.
  • Include a link to your opt-in landing page in the video description to invite viewers to subscribe to your email list.
  • Promote a product you sell and provide visitors with a link to your ConvertKit Commerce landing page so they can buy what you’re selling.

However, keep in mind that you must sign up for the YouTube Partners Program in order to include a link in your videos. To qualify, you must meet the following requirements at Google:

  • Have more than 4,000 valid public watch hours in the last 12 months.
  • Have more than 1,000 subscribers.
  • Have a linked AdSense account.

To add info cards to your videos, see the Google instructions.

4: Send links to videos to your email list.

Launch your YouTube channel by promoting it to your email subscribers, who are already fans of your business.

Make an automated email Sequence (campaines) to welcome new email subscribers and promote your YouTube channel. Then, begin distributing well-liked and related videos to persuade visitors to subscribe to your channel (See a video explaning).

5: Your Videos' Redistribution.

Reusing your content is critical since we value artists who work more intelligently rather than more laboriously.

The utilization of Reels, TikTok, and YouTube clips may revitalize videos. Post full-length videos on Facebook and Instagram TV and embed them in your blog posts to satisfy visitors who would rather watch than read.

Lights! Camera! Action!

The best platform for video content makers is YouTube, and what’s most important is? Launching your channel and growing your audience are still options.

Additionally, by encouraging YouTube users to subscribe to your email list, you’ll always have a reliable way to contact subscribers to advertise your most recent videos.

Make contact with your target audience.

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With a free ConvertKit account, you can engage with your followers and develop your enterprise by sharing what you love.

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Latest Update on October 29, 2023

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