If you’re beginning an online business, you already know that email marketing is an essential component of your overall digital marketing strategy.
Mailchimp vs Constant Contact are two of the most well-known email marketing providers that spring to mind right away.
Given that email is one of the most popular marketing mediums today, which email service is superior?
This detailed guide to Constant Contact and Mailchimp will walk you through their features to help you select the best email marketing platform.
According to a recent survey, the average email marketing ROI is 3600%. That is 36 times more than other digital marketing mediums. Social media postings, video campaigns, and webinars are all relatively new ways for marketers to reach out to their target audience.
It would be preferable, however, if you did not let your current communication technologies distract you from focusing on email marketing, one of the most classic yet powerful tactics. Email ROI is an astonishing $36 for every dollar invested.
The email service you select is a critical decision. Mailchimp? or Contact Constant?
Let’s look at their characteristics so you can make the best choice.
Mailchimp vs Constant Contact Overview
Constant Contact
Constant Contact was founded in 1995 and has its headquarters in Waltham, Massachusetts.
It is one of the world’s largest email service providers, with over $330 million in yearly sales (2014), over 1235 employees, and over 600,000 clients in over 180 countries.
Its most prominent characteristics are as follows:
- Stunning Email Templates
- Tools for modifying email
- A/B testing option
- Outstanding Deliverability
- Capabilities for tracking emails in depth
- File hosting and an image library
MailChimp
MailChimp is another well-known marketing automation software and email service provider. It was created in 2001, and its corporate headquarters are in Atlanta, Georgia.
It routinely ranks on the Forbes Cloud 100 list, employs close to 1200 people, and generates over $700 million in revenue (as of 2019). There are 14 million active users in total. Mailchimp was named one of the Most Innovative Companies in the World by Fast Company in 2017 and was named Company of the Year by Inc. Magazine.
The following are some of Mailchimp’s standout features:
- Own emails may be created using a drag-and-drop editor.
- Sophisticated Analytics.
- Personalisation of emails Interesting Landing Pages.
- Track current statistics.
At first appearance, Mailchimp and Constant Contact appear to be quite similar.
Let’s look under the hood to see which is the best for 2023.
Pricing Plan and Features
Constant Contact provides two pricing plans, named “Email,” and “Email Plus.”
With 0-500 subscribers, the “Core” plan costs $9.99* per month, and the “Plus” plan costs $45* per month. The monthly spend cap for packages is 24 times the number of contacts, and there is a *$0.002 per email overage cost.
The number of contacts you have affected both pricing.
The Email Plus plan, however, is ideal for small businesses trying to automate email marketing, even while the Email plan is suitable for small firms wishing to generate professional emails.
* The good thing is that you have a 30-day money-back guarantee, allowing you to familiarize yourself with the product and determine if it meets your needs.
The following are some of the features that all premium plans have in common:
- Adaptable Templates
- Tools for Contact Management
- Email Scheduling
- Live Support
- Tool for creating lists
- Mobile Application
- Ads on Facebook & Instagram
- Marketing Schedule
- Integrations & Apps
- Import Contact List(s)
- Image Library
- Built-in Landing Pages
- Tracking and Advanced Reporting Features
- Simple Drag-and-Drop Functions
Constant Contact has a ton of functionality and provides more than 240 specially made, mobile-responsive templates.
Additionally, you receive a simple library function that makes it quite simple to add images to emails.
Additionally, Mailchimp offers plans based on the size of your audience list.
However, the total amount of emails you may send each month is capped for all plans.
Beginning in May 2019, users who upgrade from the free version to a monthly subscription will be charged per contact rather than just subscribing contacts.
It offers four price plans, one of which is completely free and gives beginning businesses access to all the essential email functions.
MailChimp offers four Plans:
- Free Plan – Monthly email send limit of 2,500 (daily limit of 500), 1 User, Email Support for 30 days only, Marketing CRM, up to 500 Contacts, Creative Assistant, Website Builder, Mailchimp Domain, Forms, Landing Pages, Basic Email Templates, Social Posting, Facebook advertising, Instagram ads, Postcards, and so forth.
- Essentials (13/month) – Everything in the Free plan plus email scheduling, Customer Journey Builder, A/B testing, and the removal of the MailChimp branding. Monthly email sends limit of 5,000, 3 users, email and chat support available 24 hours a day, 7 days a week.
- Standard ($20/month) – Everything included in the Essentials package, plus predictive demographics, a lookalike audience finder, custom-coded templates, numerous beginning places for your customer journey, branching points, pre-built journeys, send-time optimisation, and more. 6,000 emails sent per month, 5 users, etc.
The above three prices, the rate is valid for up to 500 subscribers. Prices rise in direct proportion to the number of subscribers.
- Premium ($350/month) – Everything from the Standard package plus 10,000 more subscribers, comparison reporting, multivariate testing, phone assistance, and sophisticated segmentation.
The above price rate is valid for up to 10,000 subscribers. Prices rise in direct proportion to the number of subscribers.
You can: use MailChimp’s email services:
- Selling goods
- Send out Announcements
- Telltales or stories.
- Follow-up
- Clearly describe your items
You may choose from over 100 highly customisable themes using MailChimp, which also offers many templates.
Here, email personalisation may have a significant impact.
Simply enter your name, and your email will be sent in the appropriate time zone.
Winner: Constant Contact
Constant Contact offers a plethora of options, including more than twice as many themes as Mailchimp.
Furthermore, they deliver fantastic applications that are very flexible to users’ business objectives and tastes.
Furthermore, they offer Mailchimp-like functionality with a larger subscriber base at a far lower cost.
Features of Email Marketing Automation
Email marketing automation increases the productivity of your company by automatically sending emails to a big number of recipients and selecting the best type of email to send to a certain target.
Constant Contact
Using Constant Contact’s integrated email marketing and automation capabilities, small businesses and nonprofit organizations may create a limitless number of email automation.
By utilizing the automation tools offered by Constant Contact, you may improve user experience and boost customer engagement. Sales will rise as a result, and client retention will improve.
The automation tool from Constant Contact enables you to:
- Welcome emails are automatically sent to new connections.
- fostering results (create effective drip campaigns to target contacts)
- Draw in your audience (by segmenting them and sending the right messages to the right people)
- Increase your reach (add contacts)
Additionally, they enable you to build auto-responders for new members, allowing you to get more mileage out of each email you send.
MailChimp
Mailchimp provides fantastic email automation options as well.
In addition to allowing interaction with your website, it also makes it possible to send customized emails based on lead behavior. With just one click, you may choose between selecting a single email or an email series..
You can accomplish a lot using Mailchimp, including:
- After a visitor views a specific page on your website, send them an email.
- Integrating goals (pool leads from your campaign to a specific page).
- Utilize consumer purchase information to send product suggestions.
The fact that the automation plan is separate from Mailchimp’s free plan and requires a membership is a clear disadvantage in this case.
Winner: MailChimp
Making a decision between these two business giants is very difficult. MailChimp, however, narrowly wins this competition since it can provide you behavior-targeted emails, which are essential for email marketing.
List Management & Segmentation
When it comes to email marketing, segmentation and list management are essential.
Constant Contact
Some of the greatest list management and segmentation options are provided by Constant Contact.
Constant Contact allows you to conduct a variety of activities, including:
- Add Contacts to your List
- Group them for targeted promotions (here, you can use tags, which can help you make groups based on interests, customer status, locations, and more)
- Sent Targeted Emails
It is simple to tag contacts and may be done using a toolbar button. It is easy to use and has had good deployment results.
You may easily remove your contact information if someone is unresponsive or indifferent.
Furthermore, Constant Contact provides free video training that shows how to utilize it for list management and complex segmentation.
As an alternative, you may create your email list using the opt-in or sign-up form and import contacts from Excel, Outlook, Salesforce, your eCommerce platform, or any other location where you save your email contacts.
They also provide a robust email list maintenance (cleaning) solution that automatically removes duplicate and unsubscribed contacts for you.
MailChimp
However, MailChimp does not offer the same level of usability.
The varying connotations of groups and segments in this context may confuse users. Information is organized using “groups,” and it is filtered using “segments.”
To build a segment, click “Create a Segment,” add the filters you want to use, and then preview.
You can also make groups by heading to ‘Manage contacts’ and clicking the ‘create groups’ button.
It also allows for a great deal of customization.
You may import a list into Mailchimp in four ways:
- Upload a CSV file.
- Copy and paste data from Excel.
- Import data from applications such as Salesforce and Google Docs.
- Create and make a list.
Winner: Constant Contact
Constant Contact wins this round because of its unequalled ease of use. Constant Contact’s finest feature is its ‘tagging,’ notably missing from MailChimp.
Email Deliverability
The percentage of times your email gets delivered to the inbox of the intended recipient, as opposed to the spam folder, is known as email deliverability.
One benefit of email marketing software is that it will alert you when a message enters the recipient’s inbox as delivered, unlike Gmail or other email providers.
Otherwise, you won’t be able to tell if your email was sent to the recipient’s inbox or the spam folder.
Constant Contact
When it comes to email deliverability, Constant Contact is the industry leader.
They fully comply with CAN-SPAM and CASL laws, allowing them to maintain a deliverability rate of about 79.54 per cent.
It is the industry’s top standard and has been audited and certified by third-party vendors.
The Email Delivery Ability Report in December 2022 places Constant Contact at 79.54%, a little lower than MailChimp but just about on par.
EmailDeliverabilityReport
Constant Contact maintains a high deliverability percentage by doing the following:
- Monitoring that is proactive (prevents network abuse)
- Feedback evaluation (registered with all major Internet Service Providers to get regular feedback)
- Authentication
- Constant monitoring of blocklists
- Excellent compliance
- Accounts are reviewed regularly (minimal scope for error)
MailChimp
On the other hand, MailChimp had a great deliverability rate of 79.98% in December 2022.
The exact delivery rate, however, is not specified on the official website.
The Email Delivery Ability Report in December 2022 places MailChimp at 79.98%, a little higher than Constant Contact (79.54%) but just about par.
EmailDeliverabilityReport
It also emphasizes email delivery speed, allowing you to send up to 1 million emails in 45 minutes.
According to the research, deliverability is slightly better than Constant Contact.
The report at Email Deliverability Report places ConvertKit above both of them at 80.21%
MailChimp maintains a high deliverability percentage by doing the following:
- Abuse Detection Technology
- Feedback evaluation (registered with all major Internet Service Providers to get regular feedback)
- Authentication (very accurate tracking)
Draw: MailChimp / Constant Contact
Some sources claim that MailChimp and Constant Contact are comparable. Although Constant Contact states that their third-party reporting rate is 97%, I would call this a draw because there is no way to verify this. It affects your email list’s quality as well.
Ease of Use: Importing and Exporting
When it comes to providing options for integrating your current contacts into their systems, Constant Contact and MailChimp are both industry leaders.
Constant Contact
All your contacts stored in formats such as XLS, KLSX, CSV (spreadsheet file), vCard file (VCF), and text files may be imported straight into Constant Contact.
You can merge them one after the other or all at once.
Furthermore, it provides several choices for storing, importing, and integrating client contact information.
The following actions are beneficial while you are importing:
- A single email address per contact.
- The file format must be compatible.
- Label column headers appropriately.
- Do not use any extra spaces or special characters.
Furthermore, Constant Contact can import contact files in a brief period.
If your account is enabled, you can import CSV files containing up to 1 million contacts or 100MB of data. Save time: If your list is lengthy, Constant Contact may assist you in importing it.
However, be aware that adding new contacts to your account might alter your chosen price plan.
MailChimp
In MailChimp, you may add or modify contacts by using the import tool. You may upload a CSV file, import contacts from a connected app, copy and paste contacts from a spreadsheet like Microsoft Excel or Google Sheets, or manually enter data in the import table.
You may also have many existing contacts auto-update at the same time.
It also offers an API for advanced users who may utilize it to add contacts to an audience.
Every time you import contacts, MailChimp checks for duplicates, bounces, and unsubscribes as well as incorrect file formats and syntax problems. You could be unable to expand your audience by adding certain connections because of these worries.
The company’s following tutorial thoroughly describes how to import contacts into Mailchimp. MailChimp details on Import Subscribers
Additionally, Mailchimp and Constant Contact offer comprehensive troubleshooting information to assist users.
For most file types, Constant Contact offers capabilities like direct import. Constant Contact is slightly better at handling files when you add contacts than Mailchimp.
Winner marginally: Constant Contact
You should also consider how important the work is to you and how often you have to complete it (maybe once). If you have a substantial list to gain their business, we are convinced that both companies will provide their full assistance.
Email Analytics & Reporting
Email analytics help businesses accomplish their ROI objectives by making everything more quantifiable.
You may examine statistics by specific emails or subscribers by keeping track of email openings, clicks, purchases, unsubscribes, and more.
Constant Contact
Constant Contact is an integrated email monitoring solution that gives simple-to-read data to measure marketing success in real-time to assist businesses in tracking their email marketing initiatives.
- Detailed engagement report (monitor clicks, sends, and other activity). Track the success of your campaign and choose the most effective replies.) The analytics tool from Constant Contact also offers the following:
- Email campaign comparison (compare up to 5 campaigns at one time)
- Heat map for clicks (monitors the URLs that received the most hits. The size of the circles grows as the number of clicks rises).
- Effectively divide contacts into groups depending on the material they click. Empower you to recognize and create focused groupings to produce more pertinent material and deliberate targeting.
- Monitor mobile open rate
- Integration of Google Analytics
With the Constant Contact app, reviewing all the essential email marketing KPIs and coming to wise conclusions is simple.
MailChimp
A fantastic built-in analytics feature provided by Mailchimp will help you determine what is profitable for your business. You can more easily track outcomes and create email marketing campaigns that are more successful.
The built-in analytics feature of Mailchimp assists with the following:
- For real-time data visualization, combine all marketing campaigns (emails, automation, social ads) on the same platform.
- Utilize their growth, engagement, and revenue statistics to make wise decisions (track click-through rate, downloads, and purchases)
- Effectively track ROI (track sales along the sales funnel, from click to purchase)
- Tracking your earnings (as well as what was bought)
Additionally, Mailchimp has a mobile app that enables you to:
- Gives you access to current campaign information.
- All metrics are shown in a single window.
- Alerts on campaign performance should be sent regularly.
Winner marginally: Constant Contact
Excellent analytics and reporting solutions are offered by Constant Contact and Mailchimp both. Due to its relatively stronger features, Constant Contact narrowly wins out.
Sign-Up and Opt-In Forms
Your sign-ups or registrations are an essential part of your sales funnel and one of the factors that will help you expand your email list.
As a result, your sign-up forms should be appealing and easy to use.
Constant Contact
Keeping this in mind, Constant Contact provides a simple method for creating a sign-up form.
You may place the sign-up form on any website page, including several pages.
Several sign-up options are available from Constant Contact, including:
- Pop-up (display pop-up that might urge the client towards signing up) (display pop-up that can nudge the customer into signing up).
- Inline (insert the sign-up form anywhere on your website you want).
- Facebook lead generation ad (create Facebook ads).
You can further modify it by giving it a unique title and editing the text by simply clicking on the ‘content’ option to choose what information appears on the sign-up form.
You can add fields like:
- Title
- Description
- Contact Fields
- Email List
- Button
- Background
All that’s left to do is activate and install it after customising.
MailChimp
Additionally, Mailchimp offers one of the easiest sign-up processes in the business.
You can also add sign-up forms here to any or all of your website’s pages.
To create sign-up forms, use their “Form Builder” tool.
You may select one of three embedded form styles in Mailchimp, including:
- Embedded Forms
- Pop-up Forms
- Signup Landing Pages
Embedded Form
Pop-Up Forms
Landing Page Forms
One of the best benefits is that the embedded and pop-up forms will support any SSL certification on your website.
It also offers a straightforward, user-friendly layout.
Winner: MailChimp
Constant Contact’s logo cannot be removed from all sign-up forms; this necessitates an upgrade plan.
If your email plan doesn’t allow it, you must upgrade. MailChimp, however, has additional options and customization options.
Therefore, MailChimp wins this argument.
A/B Subject Line Testing
The efficacy of two content versions is assessed using A/B testing, also known as split testing or bucket testing, to discover which is more enticing to visitors or viewers. Based on your key performance metrics, it compares a control (A) version with a variation (B) version to determine which is more efficient.
The Email Subject Line is mostly tested.
Constant Contact
With split A/B testing of your subject line, Constant Contact enables you to increase the open rates of your emails.
In this example, testing A and B options:
A = Hi Samantha, watch out for these. Act now & save 25%
B = Hi Samantha, deals here. Time to save on watches.
By comparing each subject line with a subset of your target audience, Constant Contact’s A/B testing tool gives you two chances for each email subject line before automatically sending the winning one to the rest. That’s how easy it is.
By using this capability to sense their pulse, you may target your potential leads more successfully.
However, this A/B testing feature only pertains to subject lines; it cannot be used to test any other attribute, such as an email template.
MailChimp
On the other hand, Mailchimp’s A/B testing function enables you to evaluate up to three versions at once and select the best one.
A/B testing was used by a sample company for two adverts promoting Valentine’s Day card bundles. They found that Email B had an open rate of 1.1% higher than Email A. Email B triumphed because it also had a greater click-through rate of 0.3%, which led to higher income.
Upgrade to MailChimp’s Premium subscription to use multivariate testing to create the ideal emails. You may send better emails each time by testing up to 8 different campaign versions.
The tool from Mailchimp may also advise how long you should continue running A/B testing to achieve the best, most optimal results.
Additionally, you may check the following here:
- Subject Lines
- Content
- From Names
- Sent Times
- Number of Targets receiving your Email
Winner: MailChimp
Several factors work to Constant Contact’s advantage. However, MailChimp offers outstanding features like multivariate testing, various KPIs, and more flexibility.
MailChimp, therefore, prevails in this contest.
Customer Support
When you have problems with goods or services, customer support is crucial in helping you. It all comes down to making sure that you are effective in addressing your issues as soon as feasible.
Constant Contact
Regarding customer service, Constant Contact’s help and support centre stand out.
Constant Contact provides several customer support alternatives, including:
- Chat
- Call Support (available Monday to Saturday Check times)
- Video Tutorials
- Get Started
- Knowledge Base
- Free Webinars
- Professional Service
Phone help includes invoicing assistance as well as foreign customer service.
Furthermore, they provide call help even on Saturdays and community and Twitter support seven days a week.
Constant Contact is one of the few internet service companies providing comprehensive customer care.
Constant Contacts have an extensive YouTube Channel with Getting Started, Questions and Answers, Training and Tutorials and Webinars – see a link to Constant Contact YouTube Channel.
MailChimp
Mailchimp support is also not far away.
They seem to be serious about this facet of the business. Additionally, they offer 30 days of email support for new Free accounts to help you get going. The company’s AI-powered chatbot, MailChimp Assistant, will be available to you after that.
Customer service differs depending on the type of subscription you have. You get email assistance 24 hours a day, seven days a week, and phone help during business hours.
They also feature a knowledge-based self-help option and a pretty efficient chat facility if you want human assistance.
Mailchimp also has extensive step‑by‑step videos, tutorials and webinars. See their YouTube Channel
Furthermore, they have a very detailed FAQ area that effectively addresses most of the difficulties you may encounter when using the email marketing tool.
Winner: It's a Draw
Both MailChimp and Constant Contact offer exceptional customer service and cutting-edge features.
As a result, this round is a tie.
Email Preview Features
Testing your emails before launching a campaign is especially important because email templates may seem differently depending on the device you’re using to read them.
Constant Contact
Constant Contact handles this issue by allowing users to see how their emails will appear on the client’s device.
Double-checking your email before sending it to your recipients is typically an intelligent practice. You can get a good idea of how the email will appear on various screen sizes and make modifications by simply previewing it.
See the animation below:
Inbox previews may be used to examine how your email appears in the top five email clients.
Only when you send yourself an email can you see how it appears in your inbox. But did you know that, particularly on mobile devices, the template style could differ from one inbox to the next? More than half of all emails sent by Constant Contact are opened on mobile devices, and 72% of those openings take place in only five different email clients:
- Microsoft Outlook
- Apple iPhone
- Apple iPad
- Android
- Google Gmail / Chrome
You may also alter the design of your emails using Constant Contact’s email previewing function for optimal ease of use for customers.
The email preview tool allows you to see the following:
- If the bottom of the email template is removed.
- CTA placement to determine whether or not the link button is readily visible.
- Check whether your photographs are off-colour (as may sometimes occur in Outlook).
- Look for suitable font styles.
You may instantly correct errors or incompatibilities, so your client has the best experience possible.
MailChimp
Mailchimp offers Inbox Preview, a Litmus-powered tool that can precisely replicate how your email would appear in the client’s inbox to address the problem of email previewing.
The most significant thing is that when you join Mailchimp, you receive free 7-day access to Litmus.
You will receive 25 Inbox Preview tokens monthly if you have a paid membership.
A token is created or updated when a preview is made or updated.
A detailed list of all clients that can be tested is on the website:
Preview MailChimp Emails
Select Enter preview mode from the Preview drop-down menu.
If you don’t have enough tokens or don’t have access to Inbox Preview, there are a couple of alternative options for previewing and testing your campaign.
- Preview desktop and mobile layout
Compare your content on desktop versus mobile. Click the tabs in Preview Mode to see the difference, and toggle the slider to view live merge tag info. - Send a test email
See how your campaign will look in your inbox, or share your draft with your colleagues. Depending on your account type, you can send a limited number of test emails daily. - Push to mobile
If you’ve enabled push notifications, you can send a mobile preview of your draft to the Mailchimp app on your device.
Winner: MailChimp
Since Mailchimp offers a wide range of email preview options and compatibility options, it is the clear winner in this area.
Third-Party Integrations
When a company employs a third-party API to power integration with another company’s app or web service, this is referred to as third-party API integration. For example, your company may utilize Google’s API to enable a Google Ads connection with its website.
Constant Contact
Users can choose from a variety of connections offered by Constant Contact to maximize the potential of their email marketing platform.
You may add sign-up forms to your blogs, curate online content for your newsletters, sync contacts between Constant Contact and your CRM system, and many other things, thanks to third-party programs integrated with Constant Contact.
Similar to the apps on your phone, integrations provide you access to the resources you need to complete tasks. However, in this instance, they are included in your marketing right away. Customers may place orders, watch movies, and perform other actions straight from your email or social media post. Additionally, there are more than 300 App Integrations available.
Constant Contact is extensively connected with the most popular and commonly used platforms, sample as:
- Expand your contact list. Fast.
When it comes to your contact list, integrations shine. Use Google Ads to ensure that your business appears when consumers search. Facebook Ads allow you to reach out to customers like never before, and you can manage your advertising alongside your email marketing. Create an easy-to-use form to collect emails and feedback if you have a WordPress website.
- Canva and Vimeo can help you bring your emails to life.
An email does not have to be static. With Canva’s direct connection with Constant Contact’s products, you can produce stunning emails, social posts, and landing pages. You may also link your Vimeo collection to your account to share products and services via video. Alternatively, do both and generate excellent marketing outcomes. - Put your efforts into good profit.
Having the appropriate data is helpful, especially when it comes to marketing. Use Salesforce to enhance email targeting and outcomes; Eventbrite to build, advertise, and promote events; or import your contacts from Gmail. - It is much easier to sell online anywhere.
Integrations created around your online store might help engage your consumers and drive repeat business. Shopify increases conversion rates, Stripe syncs payment data, and WooCommerce provides automatic emails. Making it easy for your clients to buy is the goal.
Constant Contact’s connection with event management software is a distinguishing feature that sets it apart from the competition.
MailChimp
Mailchimp also integrates with a plethora of essential tools to make email marketing a breeze.
Tools and applications for enhancing Mailchimp’s capabilities
To increase the reach of your marketing efforts, integrate Mailchimp with your preferred programs and web services. 316 apps are integrated with MailChimp as of the writing of this article.
The following are some of the most powerful platforms that Mailchimp interacts with:
- Reach out to consumers and increase sales Tools to help you promote brighter and grow quicker.
- Connect with and support customers
- Discover developer-friendly tools
- Convert leads into contacts
- Connect form and survey data
- Connect your subscription data
- Manage and embed your designs
There is an extensive help list on any integration; see here.
Winner: Constant Contact
The two services are nearly interchangeable. The integration and adaptability of Constant Contact, however, are greater than those of Mailchimp.
Constant Contact is the victor in this debate as a consequence.
Mailchimp vs Constant Contact: Final Pros & Cons.
In conclusion, each email platform has its unique benefits and drawbacks.
The decision between the two is not straightforward. Identifying the particular qualities you want from the service is crucial.
We’ve compiled a brief description of the features of each email marketing platform to help you make a decision.
Constant Contact Review
Constant Contact Pros:
- Provides capabilities such as integration with event management, which distinguishes it from its competitors.
- The delivery rate (79.54%) is on par with Mailchimp.
- Provides good value for money (great features at standard prices).
- User-friendly (has an intuitive interface).
- It allows for a significant amount of customisation.
- Auto-responders are connected with email by providers.
- Global popularity and goodwill.
- Data analytics and social media platform integrations are industry leaders.
- Can work with files containing a huge amount of contact details.
- Excellent knowledge base.
Constant Contact Cons:
- It doesn’t let you remove the logo from every sign-up form.
- Best suited for small businesses.
- The email preview feature could be made better.
- Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
- Archaic compared to newer tools.
- Bad support.
- Pricing levels based on database numbers are not good.
MailChimp Review
MailChimp Pros:
- Excellent integrations of data analytics and social media platforms.
- It has a powerful drag-and-drop capability.
- Provides a free plan with valuable features.
- Customer relationship management tool created in (CRM).
- Excellent client service.
- Provides excellent behavioural email targeting.
- One of the most excellent A/B testing tools (multivariate analysis included).
- Software that is simple to use.
- Automation of marketing
- Integration with third-party software applications is extensive.
- It has a great email preview tool.
MailChimp Cons:
- You are limited to some functions and designs when utilising the free version.
- Subscription costs should be reduced.
- Customer service should be more attentive to questions.
- The email builder may be improved to provide additional customisation possibilities for expert users.
- For campaigns, the ability to merge or unite audience lists.
- More customisation options for Facebook advertising might be added to the interface.
Constant Contact vs Mailchimp: Who’s the Winner?
Companies may create and automate email marketing campaigns with the help of email marketing tools like Mailchimp and Constant Contact. Both contain email statistics, email templates, and form generating.
Due to their adaptable pricing choices that align with an organization’s email engagement, Mailchimp and Constant Contact are well-liked by small and medium-sized businesses.
Mailchimp is the best option for customization, usability, automation, and email previewing.
Features
In addition to offering essential email marketing services, Mailchimp and Constant Contact both have several distinctive characteristics that make them stand out.
Numerous automation solutions for email campaigns and email sequences are available from Mailchimp. To save time, users may easily set up automated routines. Mailchimp also provides a wide range of customisation options for creating forms and email templates, including custom fields and branding.
Finally, Mailchimp provides comprehensive reporting and analytics tools, such as location tracking and social media monitoring. Users may also compare their organization’s metrics to industry norms using Mailchimp’s analytics tools.
Numerous email templates are available from Constant Contact, enabling users to create most emails with minimum customization. Additionally, Constant Contact has a spam testing option that enables customers to ensure that their emails won’t get up in the recipient’s spam folder.
One of the reasons why many consumers find better deliverability when using Constant Contact over alternative options is most likely the spam testing feature.
Limitations
Both Mailchimp and Constant Contact have many advantages, but certain limitations must be considered.
Mailchimp comes with fewer email templates than Constant Contact right out of the gate. Customers who send various emails may thus need to create a unique template library to fill in the blanks. Constant Contact and Mailchimp both have comparable delivery rates. Thus, both email campaigns risk being overlooked or ending up in spam.
Compared to Mailchimp, which lets users keep a large library of photographs, Constant Contact provides less space for images.
Constant Contact does provide analytics tools. However, they lack certain complex features like industry comparisons. Finally, while Constant Contact has a simple drag-and-drop form builder, Mailchimp offers specific visual customization capabilities that Constant Contact does not.
Pricing
Both Constant Contact and Mailchimp provide scalable pricing. A base fee that rises in price as more contacts are acquired is included in each pricing package.
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Latest Update on January 15, 2023
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